Using In-App Reports

The In-App Reports feature gives publishers a single, reliable place to track revenue, customer performance, pagination schedules, and accounting insights.

Previously, your Customer Success Manager had to manually manage your reporting. With this latest update, publishers can manage their reporting directly in Column.

This feature now provides features like:

• Aggregated dashboards for high-level trends

• Detailed order-level CSV exports for custom analysis

This empowers publishers to better understand performance, make informed business decisions, and reduce dependence on custom, manual reporting.

• Shows your existing report (custom or standard) linked to your newspaper organization.

• We do not plan to deprecate Looker Studio in the near term, so you can continue using existing reports alongside in-app dashboards.

• View projected monthly revenue by last publication date, broken down by product category.

• View data in a combination bar and pie chart for revenue and volume by product and category.

• Export details in CSV from charts or revenue graphs with the following details:

  • Order ID

  • Sub-Order ID (for obits or classifieds)

  • Newspaper name

  • Product / Category / Medium

  • Listing name

  • Total Price / Publisher Revenue / Column Fee

  • First publication date / Number of runs / Publication dates

  • Listing size

  • Organization name

  • Customer name, email, phone

• Filter Data:

  • Date range

  • Newspaper (select subsets if you manage multiple)

• Note: If no data appears for a product, it means no accessible newspapers have processed orders for that product.

• Identify top and bottom performing customers in any time frame.

• See revenue based on orders with a last publication date in the selected range (excludes Column fees)

• Use insights to guide targeted outreach that drives legal, obituary, and classified placements.

• Filter Data:

  • Date range

  • Newspapers

  • Products

• Sort Data: Revenue or order count.

• Track ad deadlines and publication schedules to ensure issues are press-ready.

• See total column inches for planning — especially valuable for production teams dummying pages ahead of time.

• Quickly download manifests to streamline layout and production.

• Filter Data:

  • Date range

  • Newspaper

  • Status

  • Medium

  • Products (by ad deadline or publication date)

• CSV export of manifests is available per issue.

• Track unpaid and overdue invoices by customer, age, and amount.

• Export aging reports instantly to streamline collections and improve cash flow.

• Filter Data:

  • Newspaper

  • Aging period.

• Row-level exports provide invoice-level detail per customer.