I received a PDF/display notice, but it needs to run as a text-based liner.

Edited

If you are placing or editing a notice and the notice content is a PDF, Column makes it easy to convert the PDF to text. This is useful if the ad is submitted as a display ad but needs to be run as a liner ad. Instead of typing up the notice or copying and pasting manually, Column converts the ad for you with the click of a button.

Placing a new notice:

  1. In the Create Notice step, upload the notice file. If you upload a PDF or image, you'll see an option to submit the notice as a display ad (image) or convert it to a liner (text). 

  2. To submit the ad as a liner, click Convert to text. Column will extract the text from the file into the text editor, where you can make any necessary edits to the content or formatting.

  3. To submit the ad as a display, click Submit as image. Before submitting the notice, you can crop the display ad to remove unnecessary white space.

  4. If you change the upload format while formatting the notice, use the gear at the top-right corner of the Create Notice step. 


Editing a notice:

  1. If the notice was submitted as a display ad, you'll see the gear at the top-right corner of the Create Notice step. As mentioned above, you can use this menu to convert the display ad to a liner by extracting text from the file and making necessary edits.

  2. If the notice was submitted as a liner, but you need to convert the original PDF or image to a display ad, you can download the original file from the notice details page or directly in the edit flow. Once you've downloaded the file, you can delete it and re-upload it, then choose whatever file format — submit as an image or convert to text — you'd like to use for this notice.

What if it doesn't convert to text correctly?

If the PDF file is scanned, the formatting may not convert precisely as it appears on the document. In that case, manual edits are required to format the notice as needed. We recommend contacting the customer via e-mail or phone (check the customer record for contact details) to confirm how they want the notice to appear in print.

You can also try converting the document to a plain text file and copying and pasting the notice text instead. More tips on doing so are available in this Help Center article: I uploaded a file. Why is my notice not formatted correctly?